Marketing Operations Strategist

18 hours ago


StainesuponThames, Surrey, United Kingdom IFS Full time
Head of Marketing Operations

We are growing and expanding our global reach, seeking an exceptional individual to lead our marketing operations function. This key role will play a pivotal part in our team's ability to scale into new markets.

This is a challenging position that requires someone who can see the big picture, understand complex challenges, and dive into data to diagnose problems and solutions. You will build the foundation for a new marketing operations function in IFS Ultimo, maintain and evolve it as needed, and drive data-driven insights to improve campaign performance.

Key Responsibilities
  • Work closely with Regional Sales leadership to design and deliver data-driven insights and advise on improving campaign performance, marketing effectiveness, and ROI.
  • Support the annual marketing planning process, including setting objectives aligned with the business.
  • Develop and manage the Marketing KPI dashboard, ensuring transparency for the rest of the organization and regular reporting.
  • Identify goals that align with sales, establish clear KPIs for all marketing programs, and provide insights and recommendations on marketing program performance.
  • Maintain weekly and quarterly reports on program performance against goals (awareness, lead gen, pipeline development); identify and alert team of trends throughout the quarter.
  • Develop and implement attribution models to accurately measure the impact of marketing campaigns on pipeline generation.
  • Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data.
  • Review inbound leads, ensuring they are correctly attributed and allocated to campaigns; provide input on where to refine the lead management process where appropriate.
  • Serve as the main point of contact for our Sales Operations team, aligning on key projects and cross-funnel operations.
  • Manage and proactively optimize the Marketing Technology stack, including marketing data flow & quality;
  • Lead the selection and implementation of new Marketing Technologies.
  • Develop a 2-year roadmap for MarTech, based on the anticipated needs of the team and the organization.
Requirements
  • A minimum of 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space.
  • Experience with developing KPIs for marketing teams and collaborating on team goal-setting.
  • Data-driven with strong quantitative and analytical skills.
  • A strong track record of developing and maintaining highly collaborative cross-functional relationships.
  • A strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies.

Salary: $120,000 - $150,000 per year, depending on experience. Benefits include health insurance, retirement plan, and paid time off. Located in [location].


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