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Marketing Operations Strategist
1 month ago
We are growing and expanding our global reach, seeking an exceptional individual to lead our marketing operations function. This key role will play a pivotal part in our team's ability to scale into new markets.
This is a challenging position that requires someone who can see the big picture, understand complex challenges, and dive into data to diagnose problems and solutions. You will build the foundation for a new marketing operations function in IFS Ultimo, maintain and evolve it as needed, and drive data-driven insights to improve campaign performance.
Key Responsibilities- Work closely with Regional Sales leadership to design and deliver data-driven insights and advise on improving campaign performance, marketing effectiveness, and ROI.
- Support the annual marketing planning process, including setting objectives aligned with the business.
- Develop and manage the Marketing KPI dashboard, ensuring transparency for the rest of the organization and regular reporting.
- Identify goals that align with sales, establish clear KPIs for all marketing programs, and provide insights and recommendations on marketing program performance.
- Maintain weekly and quarterly reports on program performance against goals (awareness, lead gen, pipeline development); identify and alert team of trends throughout the quarter.
- Develop and implement attribution models to accurately measure the impact of marketing campaigns on pipeline generation.
- Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data.
- Review inbound leads, ensuring they are correctly attributed and allocated to campaigns; provide input on where to refine the lead management process where appropriate.
- Serve as the main point of contact for our Sales Operations team, aligning on key projects and cross-funnel operations.
- Manage and proactively optimize the Marketing Technology stack, including marketing data flow & quality;
- Lead the selection and implementation of new Marketing Technologies.
- Develop a 2-year roadmap for MarTech, based on the anticipated needs of the team and the organization.
- A minimum of 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space.
- Experience with developing KPIs for marketing teams and collaborating on team goal-setting.
- Data-driven with strong quantitative and analytical skills.
- A strong track record of developing and maintaining highly collaborative cross-functional relationships.
- A strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies.
Salary: $120,000 - $150,000 per year, depending on experience. Benefits include health insurance, retirement plan, and paid time off. Located in [location].
