Paid Media Strategist
2 months ago
As a Paid Media Strategist at ADP, Inc., you will be responsible for developing and executing a digital go-to-market strategy that drives visibility and conversion across our mid-market and enterprise segments. You will work closely with our strategic agency partners to activate paid media channels, including SEM/PPC, Digital Display/Programmatic, Content Syndication, Paid Social, and Affiliate management.
Key Responsibilities- Develop a digital strategy that meets our lead generation targets across our global markets and builds long-term, sustainable demand generation.
- Manage the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.
- Take a data-driven approach to paid media management, leveraging insights from digital analytics and reporting platforms to inform campaign optimization.
- Collaborate with the web team, content teams, local marketers, and agencies to develop and optimize effective ads, copy, and landing page experiences that drive conversion.
- Stay up-to-date with industry trends and best practices in paid media management, continuously improving our digital marketing capabilities.
We are seeking an experienced Paid Media Strategist who has:
- 5+ years' experience building digital strategies and managing paid media activation, including (but not limited to) SEM/PPC, Paid Social, etc.
- Deep understanding of performance marketing channel selection and activation.
- Demonstrable experience managing performance media agencies to time, outcome, and budget.
- Experience in tracking ROI and performance of marketing activity through the sales process.
- Experience with cost per lead initiatives/affiliate programs and connecting lead gen activity to broader marketing activation and sales follow-up.
- Experience managing and optimizing paid media activation across geographies and languages.
- Working knowledge of using Google Ads, Microsoft Ads, Meta, LinkedIn, and the Google ecosystem of reporting platforms (Analytics, Looker, etc.).
- Knowledge of digital marketing attribution and testing frameworks.
- Experience with Salesforce reporting is advantageous.
- Knowledge or experience working as part of agile teams or running agile projects is a plus but not required.
- Proven track record of managing multiple projects on tight deadlines and driving meaningful results.
- Knowledge of the HCM/HR/Payroll market is advantageous but not required.
ADP, Inc. offers a competitive salary ranging from $80,000 to $120,000 per annum, based on location and experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement savings plan, and opportunities for professional growth and development.
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