Regional Marketing Strategist

4 weeks ago


StainesuponThames, Surrey, United Kingdom IFS Full time

At IFS, we are growing and expanding into exciting new markets around the world, and we need a skilled Field Marketing Specialist to help us scale our efforts.

This role is essential to our team's ability to execute our marketing plan at the regional level, utilizing marketing campaigns, messages, and assets developed by our corporate marketing team.

You will be responsible for executing the marketing plan in your region, working closely with regional sales leadership to prioritize marketing efforts with sales goals and optimize the use of marketing campaigns, tools, and materials.

Key responsibilities include:

  • Effectively localizing and executing centrally-developed marketing campaigns and event plans in your region
  • Collaborating closely with regional sales leadership to prioritize marketing efforts with sales goals and optimize the use of marketing campaigns, tools, and materials
  • Developing and implementing effective marketing strategies to attract new contacts and convert them to leads
  • Monitoring and analyzing the performance of marketing activities, providing regular reports, identifying insights, and using those insights to optimize programs
  • On a daily basis, monitoring incoming leads and MQLs for your region, ensuring they have accurate data and that BD has what it needs for fast follow-up
  • Working closely with the Global Events Specialist, supporting and executing detailed event plans in your region, attending scheduled events and tradeshows, owning lead capture onsite, and working with Business Development to ensure timely lead follow-up
  • Based on agreed event KPIs, providing results and ongoing reporting as leads are followed up
  • Developing and refining the annual event strategy for your region, analyzing past event performance and making recommendations for future events
  • Regularly communicating feedback from the field to Marketing leadership to drive campaign and messaging evolution
  • Making recommendations on how to allocate regional marketing budget on a semi-annual basis
  • On occasion, developing content to fill campaign gaps in your market

Qualifications

  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly


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