Global Marketing Strategist
4 weeks ago
Job Description
The Global Customer Marketing Manager is responsible for developing and executing marketing programs that drive customer engagement and growth for IFS. This role requires a strong understanding of customer needs and preferences, as well as the ability to analyze and interpret data to inform marketing strategies.
Key Responsibilities
- Develop and execute demand generation plans to drive customer engagement and growth
- Collaborate with cross-functional teams to develop and execute marketing campaigns
- Manage and analyze data to inform marketing strategies and optimize campaign performance
- Provide subject matter expertise on customer marketing and demand generation
- Partner with sales teams to develop and execute account-based marketing initiatives
Requirements
- Proven experience in customer marketing and demand generation
- Strong analytical and project management skills
- Ability to build strong relationships with cross-functional teams
- Excellent communication and presentation skills
Preferred Qualifications
- Experience working in a global, virtual environment
- Experience developing and executing ABM programs
- Undergraduate degree in Marketing or related field
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