Director of Growth and Expansion

2 weeks ago

London, Greater London, United Kingdom Intelligent Change Full time
About the Role

We are seeking a highly skilled and experienced Director of Growth to join our team at Intelligent Change. As a key member of our leadership team, you will be responsible for driving growth strategies across sales and digital marketing, ensuring alignment with our broader business goals.

Key Responsibilities
  • Develop and implement a growth strategy tailored to different markets, utilizing various channels such as paid social, paid search, email marketing, influencer marketing, affiliates, and organic growth.
  • Oversee all growth and marketing efforts, from driving user acquisition to boosting customer retention and lifetime value, ensuring these initiatives align with the company's overarching objectives.
  • Proactively seek out new opportunities for growth and manage a prioritized backlog of initiatives, focusing on those with the greatest potential impact and alignment with business priorities.
  • Leverage data and analytics to make swift, informed strategic decisions and enhance growth performance.
  • Oversee the preparation of regular marketing performance and growth reports, analyzing key performance indicators (KPIs), conversion rates, and other relevant metrics. Ensure insights are clearly communicated to stakeholders and used to optimize campaigns, enhance customer targeting, and shape ongoing strategy for continuous growth and profitability.
Requirements
  • Growth Leadership: 2-3 years in a growth leadership role with a strong track record of driving revenue growth and meeting targets across various markets and channels between $10m to $30m.
  • Digital Marketing Expertise: Deep understanding of digital marketing (SEM, social media, display, email) with experience leveraging digital channels to boost sales and brand visibility.
  • Analytical Skills: Proficient in analyzing sales data and market trends to generate insights that drive strategic decisions and optimize sales and marketing efforts.
  • Budget Management: Skilled in managing budgets, forecasting, and optimizing sales and marketing spend to achieve the best ROI.
  • Consumer Brand Experience: Experience in consumer brand marketing, preferably in premium lifestyle or wellness sectors.
What We Offer
  • Summer 4-day work week (August)
  • Flexible work hours
  • Competitive compensation
  • Hybrid work structure (Tuesday-Thursday in our South Kensington office)
  • Weekly team lunches
  • Optional Book Clubs and Lunch & Learn meets

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We welcome applications from all qualified individuals, regardless of race, color, ethnicity, national origin, gender, gender identity or expression, sexual orientation, age, disability, marital status, or any other characteristic protected by law.

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