Growth Director

2 weeks ago


London, Greater London, United Kingdom Sowelo Consulting Full time
Job Title: Director of Growth

We are seeking a seasoned Director of Growth to join our team at Sowelo Consulting. As a key member of our organization, you will be responsible for developing and executing growth marketing strategies to drive business expansion and revenue growth.

Key Responsibilities:
  • Lead the development and execution of growth marketing strategies to drive business expansion and revenue growth.
  • Collaborate closely with cross-functional teams to align marketing efforts with product, customer service, and finance.
  • Discover new growth opportunities and cutting-edge digital marketing trends to drive market expansion and revenue growth.
  • Align growth strategies with the company's overarching business objectives.
  • Supervise the development, execution, and management of digital marketing campaigns, covering SEO/SEM, email marketing, social media, content marketing, and paid advertising.
  • Ensure data-driven, targeted campaigns optimized for maximum ROI.
  • Utilize analytics tools for tracking, measuring, and reporting on marketing effectiveness.
  • Offer insights and recommendations based on data analysis to fine-tune marketing strategies.
  • Conduct comprehensive market research to grasp the competitive landscape, customer needs, and industry trends.
  • Regularly review performance and adjust strategies accordingly.
Requirements:
  • Minimum 7 years of relevant experience, with 5 years in leadership roles focused on demand generation, growth marketing, or B2C/B2B business models.
  • Proven success in developing and executing growth marketing strategies.
  • Expertise in increasing subscriber acquisition, engagement, and retention while managing costs effectively.
  • Ability to thrive in a fast-paced environment, juggling multiple projects.
  • Familiarity with various marketing tools and analytics.
  • Proficiency in campaign development and execution.
  • English - fluent/native level.
Preferred Skills:
  • Strong grasp of digital marketing channels, tools, and best practices.
  • Proficiency in web analytics, SEO tools, CRM, and marketing automation platforms.
  • The data-driven mindset translates insights into actions, reduces acquisition costs, and boosts customer lifetime value.
  • Exceptional leadership and communication skills, adept at remote/virtual team management.
  • Experience in using data for decision-making.
  • Preference for SaaS/tech E-Commerce industry experience.


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