Brand Manager

3 weeks ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time
Job Role

Brand Manager - Product Marketing Specialist

We are partnering with a global market leading housewares brand to find a Brand Manager - Product Marketing Specialist. This is a permanent role based in a great location.

The Brand Manager - Product Marketing Specialist will be responsible for managing customer specific marketing activities, branded communications, product launches as well as digital marketing activities.

Main Responsibilities:

  • Develop and implement brand communication strategies that align with the company's goals and vision.
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Brand guardianship - Utilisation of the brand guidelines, language and presentation style to manage consistent, on-brand execution throughout all touchpoints.
  • Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Brand chronicling – To compile and maintain structured libraries of all assets, content and activities.
  • Product Launch Activity - Developing assets, content and copy for new product launches and product ranges. Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
  • Launch implementation - Manage the launch to market process to ensure seamless and timely delivery.
  • Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
  • Product Portfolios - To compile and maintain structured files of all product information, assets and activity.
  • Performance tracking of all activities to inform future activity and improvements.
  • Onsite content – Manage all content and wider presentation across the website. Ensure timely updates of commercial interfaces and regular updates of rich content.
  • Offsite activity – Develop content and assets for consumer communications. Channels to include: biddable, display and social media.
  • Performance tracking of all activities to inform future direction and improvements.

Requirements:

  • We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong project management skills with a proven track record of leading successful product launches.
  • Excellent communication skills and ability to craft compelling product narratives.
  • Proficiency with CRM, analytics, and marketing automation tools.

Please contact Lewis Millican for further information.


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