Senior Brand Marketing Manager

1 day ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time

Job Title: Senior Brand Marketing Manager

About the Role:

We are seeking a highly skilled and experienced Senior Brand Marketing Manager to join our team at MacGregor Black. As a key member of our marketing department, you will be responsible for developing and implementing brand communication strategies that align with our company's goals and vision.

Key Responsibilities:

  • Develop and implement brand communication strategies that align with our company's goals and vision.
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Brand guardianship - Utilisation of the brand guidelines, language and presentation style to manage consistent, on-brand execution throughout all touchpoints
  • Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Brand chronicling – To compile and maintain structured libraries of all assets, content and activities.
  • Product Launch Activity - Developing assets, content and copy for new product launches and product ranges. Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
  • Launch implementation - Manage the launch to market process to ensure seamless and timely delivery.
  • Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
  • Product Portfolios - To compile and maintain structured files of all product information, assets and activity.
  • Performance tracking of all activities to inform future activity and improvements.
  • Onsite content – Mange all content and wider presentation across the website. Ensure timely updates of commercial interfaces and regular updates of rich content.
  • Offsite activity – Develop content and assets for consumer communications. Channels to include: biddable, display and social media
  • Performance tracking of all activities to inform future direction and improvements.

What We Offer:

A competitive salary of £45,000 - £55,000 per annum, depending on experience, plus benefits including pension scheme, life insurance and 25 days annual leave.



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