Senior Brand Marketing Manager
1 day ago
MacGregor Black is partnering with a leading housewares brand to find a Senior Brand Marketing Manager for a permanent role based in Cumbria.
This position reports directly to the Marketing Director and involves managing customer-specific marketing activities, branded communications, product launches, and digital marketing initiatives.
Key Responsibilities
- Develop and implement comprehensive brand communication strategies that align with the company's goals and vision.
- Create compelling brand stories and key messages to effectively communicate across multiple channels, including digital, social media, print, and PR.
- Maintain brand consistency throughout all touchpoints by utilizing the brand guidelines, language, and presentation style.
- Collaborate with product marketing teams to ensure seamless brand integration in product messaging.
- Analyze campaign performance and make data-driven decisions to optimize marketing strategies.
- Compile and maintain structured libraries of assets, content, and activities to track brand progress.
- Develop assets, content, and copy for new product launches and product ranges, working closely with the Product Development Team and wider Marketing Team to understand messaging and requirements.
- Liaise with Sales Teams to ensure consideration and coverage of individual Retailer requirements.
- Track performance of all activities to inform future improvements and direction.
Requirements
- Proven experience in brand marketing, preferably in the consumer goods space.
- Strong project management skills, with a successful track record of leading product launches.
- Excellent communication skills and ability to craft compelling product narratives.
- Proficiency with CRM, analytics, and marketing automation tools.
Estimated Salary Range: £45,000 - £60,000 per annum
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