Senior Brand Marketing Manager

1 day ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time

MacGregor Black is partnering with a leading housewares brand to find a Senior Brand Marketing Manager for a permanent role based in Cumbria.

This position reports directly to the Marketing Director and involves managing customer-specific marketing activities, branded communications, product launches, and digital marketing initiatives.

Key Responsibilities

  • Develop and implement comprehensive brand communication strategies that align with the company's goals and vision.
  • Create compelling brand stories and key messages to effectively communicate across multiple channels, including digital, social media, print, and PR.
  • Maintain brand consistency throughout all touchpoints by utilizing the brand guidelines, language, and presentation style.
  • Collaborate with product marketing teams to ensure seamless brand integration in product messaging.
  • Analyze campaign performance and make data-driven decisions to optimize marketing strategies.
  • Compile and maintain structured libraries of assets, content, and activities to track brand progress.
  • Develop assets, content, and copy for new product launches and product ranges, working closely with the Product Development Team and wider Marketing Team to understand messaging and requirements.
  • Liaise with Sales Teams to ensure consideration and coverage of individual Retailer requirements.
  • Track performance of all activities to inform future improvements and direction.

Requirements

  • Proven experience in brand marketing, preferably in the consumer goods space.
  • Strong project management skills, with a successful track record of leading product launches.
  • Excellent communication skills and ability to craft compelling product narratives.
  • Proficiency with CRM, analytics, and marketing automation tools.

Estimated Salary Range: £45,000 - £60,000 per annum



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