Strategic Brand Marketing Professional

3 weeks ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time
About Us

MacGregor Black is a renowned organisation in the consumer goods space, seeking an exceptional individual to drive brand marketing success.

Job Description

We are looking for a Strategic Brand Marketing Professional to join our team. The successful candidate will have a proven track record in managing and developing brand marketing activities. This role involves launching product ranges and staying at the forefront of digital marketing from both onsite content and offsite social perspectives.

Key Responsibilities
  • Develop and implement brand communication strategies that align with our company goals and vision.
  • Craft compelling brand stories and key messages to communicate across various channels.
  • Ensure brand consistency across all touchpoints by utilising our brand guidelines, language, and presentation style.
  • Collaborate with product marketing teams to ensure seamless brand messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Compile and maintain structured libraries of assets, content, and activities.
  • Develop assets, content, and copy for new product launches and ranges, working closely with the Product Development Team and wider Marketing Team.
  • Manage the launch to market process to ensure timely and seamless delivery.
  • Dovetail with Sales Teams to ensure consideration and coverage of Retailer requirements.
  • Compile and maintain structured files of product information, assets, and activity.
  • Track and analyse performance to inform future activity and improvements.
  • Manage onsite content and presentation across our website, ensuring timely updates of commercial interfaces and regular rich content refreshes.
  • Develop content and assets for consumer communications through biddable, display, and social media channels.


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