Brand Strategy Manager

5 days ago


Carlisle, Cumbria, United Kingdom pladis Foods Limited Full time

As a Senior Brand Manager at pladis Foods Limited, you will have the opportunity to lead our McVities brand portfolios with high autonomy and responsibility.

About the Role

The ideal candidate will deliver revenue and profit targets for the brand portfolio, develop and implement strategic marketing plans, and oversee marketing strategy development and implementation of key initiatives.

Key Responsibilities:
  • Drive Revenue Growth: Deliver revenue and profit targets for the brand portfolio.
  • Develop Strategic Plans: Develop and implement strategic marketing plans to achieve short and long-term financial goals.
  • Lead Marketing Strategy: Oversee marketing strategy development and implementation of key initiatives to meet business and brand targets.
  • Collaborate with Teams: Collaborate with the Marketing Manager and brand team to drive growth and leadership in the market.
  • Persuade Stakeholders: Inspire and persuade stakeholders across functions and levels to achieve project goals.
Requirements:
  • Project Management Skills: Proven project management skills and experience working with comms and design agencies.
  • Marketing Expertise: Marketing expertise and experience in brands marketing, market research, and technical marketing.
  • Strong Strategic Ability: Strong strategic ability to lead major brands and experience in FMCG, including above and below the line activities.
  • Degree and Experience: Degree in Marketing or Business and experience in the food industry.
Why Join Us?

We value diversity and inclusion, fostering an inclusive environment where we celebrate diverse thinking and respect individual perspectives. We are an equal opportunities employer and provide reasonable accommodations for individuals with disabilities.

Estimated Salary: £70,000 - £90,000 per annum, depending on experience.



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