Brand Communications Lead

23 hours ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time
Job Overview

We are seeking a Brand Communications Lead to join our team at MacGregor Black in Cumbria.

This is a permanent role with a Global Market Leading Housewares brand.

As Brand Communications Lead, you will be responsible for developing and implementing brand communication strategies, managing customer-specific marketing activities, and collaborating with product marketing teams to ensure brand consistency.

Responsibilities:
  • Brand Communication Strategies
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Brand Asset Management
  • Product Launch Activity - Developing assets, content, and copy for new product launches and product ranges.
Requirements:
  • Proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong project management skills with a proven track record of leading successful product launches.
  • Excellent communication skills and ability to craft compelling product narratives.
  • Proficiency with CRM, analytics, and marketing automation tools.

Salary: £65,000 - £85,000 per annum



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