Brand Marketing Leader

16 hours ago


Carlisle, Cumbria, United Kingdom pladis Foods Limited Full time
About the Role

We are seeking an ambitious Brand Marketing Leader to join our Marketing team at pladis Foods Limited. As a key member of our global biscuits and confectionery business, you will drive continued success through strategies that build brands consumers love.

Job Description

The successful candidate will support the Senior Brand Manager in developing and implementing brand strategies for McVitie's Masterbrand Comms. You will work closely with commercial teams to create growth plans, develop distinctive marketing programmes, and build leading brands that people talk about.

You will take full responsibility for key brand initiatives like Masterbrand comms planning, product renovation development projects, product launches, social/PR, and shopper media campaigns. Your goal will be to deliver revenue and profit delivery of a brand portfolio.

The ideal candidate will have FMC Marketing experience (operational or development), proven Project Management experience (great organisation and collaboration skills), Communications and Media experience (in-house or agency experience, social media is a plus), and a drive for results: degree is preferable.

We are committed to creating an inclusive environment where diversity of thinking is celebrated and respected. We believe in the power of diversity and inclusion, bringing together brands and people from around the globe.

Key Responsibilities
  • FMC Marketing experience (operational or development)
  • Proven Project Management experience (great organisation and collaboration skills)
  • Communications and Media experience (in-house or agency experience, social media is a plus)
  • Drive for results: degree is preferable


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