Global Brand Manager

14 hours ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time

MacGregor Black is seeking an experienced Global Brand Manager to lead our brand marketing efforts.

This is a permanent role based in Cumbria, partnering with a global leading housewares brand.

Job Description:

As Global Brand Manager, you will be responsible for developing and implementing brand communication strategies that align with the company's goals and vision.

Key Responsibilities:
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Maintain structured libraries of all assets, content, and activities.
  • Develop assets, content, and copy for new product launches and product ranges.
  • Manage the launch to market process to ensure seamless and timely delivery.
  • Collaborate with sales teams to ensure consideration and coverage of individual retailer requirements.
  • Compile and maintain structured files of all product information, assets, and activity.
Requirements:
  • We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong project management skills with a proven track record of leading successful product launches.
  • Excellent communication skills and ability to craft compelling product narratives.
  • Proficiency with CRM, analytics, and marketing automation tools.

The estimated salary for this role is £52,000 - £62,000 per annum.


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