Senior Marketing Professional
2 days ago
We are seeking a talented Senior Marketing Professional to join our team at MacGregor Black.
This is a permanent role based in Cumbria, working with a global leading housewares brand.
Job Description:As Senior Marketing Professional, you will be responsible for managing customer-specific marketing activities, branded communications, product launches, and digital marketing activities.
Key Responsibilities:- Develop and implement brand communication strategies that align with the company's goals and vision.
- Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
- Collaborate with product marketing teams to ensure brand consistency in product messaging.
- Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
- Maintain structured libraries of all assets, content, and activities.
- Develop assets, content, and copy for new product launches and product ranges.
- Manage the launch to market process to ensure seamless and timely delivery.
- Collaborate with sales teams to ensure consideration and coverage of individual retailer requirements.
- Compile and maintain structured files of all product information, assets, and activity.
- We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
- Strong project management skills with a proven track record of leading successful product launches.
- Excellent communication skills and ability to craft compelling product narratives.
- Proficiency with CRM, analytics, and marketing automation tools.
The estimated salary for this role is £55,000 - £65,000 per annum.
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