Customer Engagement Manager
3 days ago
Interactive Investor is a leading investment platform, dedicated to helping our customers achieve their financial goals. We are seeking a skilled CRM and Data Executive to join our team and help us build and execute customer communication strategies that drive business results.
About the JobThis is an exciting opportunity for a talented individual to join our team and contribute to our mission of providing exceptional customer experiences. As a CRM and Data Executive, you will be responsible for developing and executing multi-channel CRM campaigns, focusing on email and push notifications, to engage with customers and meet commercial objectives.
Job DescriptionKey Responsibilities:
- Review campaign briefs and develop multi-channel CRM strategies to effectively meet campaign and customer objectives.
- Write concise, engaging copy that aligns with brand and FCA guidelines across various marketing channels and formats.
- Execute and deliver campaigns through our CRM platform with precision and timeliness.
- Collaborate with the commercial team to ensure consistency across all customer touchpoints.
- Monitor CRM campaign performance regularly and identify opportunities for improvement through testing and optimization.
Requirements:
- Proven experience in developing and executing customer communication strategies, with a focus on email and push notifications.
- Strong knowledge of marketing automation technologies, including Salesforce Marketing Cloud.
- Ability to analyze data and make informed decisions to drive business results.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Estimated Salary: £45,000 - £60,000 per annum (dependent on experience)
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