SaaS Demand Generation Manager
1 day ago
We are seeking a skilled SaaS Demand Generation Manager to join our team at Talent Hub Resourcing Solutions Ltd.
The successful candidate will have experience in Paid Media, specifically PPC, Display and Paid Social, and be able to develop and execute a comprehensive Paid Media strategy.
This role offers an excellent opportunity for someone who wants to work in a collaborative and creative environment and drive positive results.
Key Responsibilities:
- Develop and execute a comprehensive Paid Media strategy.
- Manage and optimise all Paid Media campaigns.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
- Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
Requirements:
- Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting and analysis.
- Experience of knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
Benefits:
- Excellent benefits package.
- Fantastic holidays and flexible bank holidays.
- Work life balance.
- Opportunity for brilliant development within the company.
Salary circa £55,000 - £60,000.
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