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Global Demand Generation Leader
1 month ago
We are seeking an experienced demand generation professional to lead our global marketing efforts in the B2B SaaS industry. As a key member of our leadership team, you will be responsible for driving pipeline growth from new and existing customers, developing and executing a comprehensive demand generation strategy that aligns with revenue objectives.
Key Responsibilities- Demand Generation Strategy: Design and implement a multi-channel demand generation strategy that leverages email marketing, paid advertising, content marketing, and account-based marketing (ABM) to drive top-of-funnel activity.
- Campaign Ownership: Oversee and execute demand generation campaigns to drive lead generation, nurturing, and conversion.
- Team Leadership: Build, manage, and mentor a high-performing demand generation team while collaborating with sales, branding, and product marketing teams to ensure alignment and execution.
- Performance Tracking & Reporting: Utilize analytics platforms to track and analyze campaign performance, providing data-driven insights to inform strategic decisions.
- Sales Alignment: Work closely with the sales team to ensure quality lead handoff, provide feedback loops, and maintain ongoing communication to adjust strategies as needed.
- Experience: 7+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS company with sales motions.
- Mission: Interest in EdTech and a desire to make life better for students and schools.
- Leadership: Proven track record in building and leading a demand generation team.
- Strategic Thinker: Ability to craft and execute long-term strategies while managing short-term initiatives.
- Technical Skills: Proficient in marketing automation platforms (HubSpot), CRM systems (Salesforce), and analytics tools (Google Analytics).
- Data-driven: Strong analytical skills with the ability to interpret data and translate it into actionable insights.
The estimated salary for this role is $120,000 per year, based on experience and location. Additionally, benefits include a monthly health and wellness allowance, office lunch and team socials, professional development opportunities, unlimited book budget, and additional benefits such as pension and 25 days holiday.
Faria Education Group is a leading provider of international education systems and services, dedicated to reaching every learner and inspiring every educator. With a commitment to innovation and rigorous data protection and security standards, we offer a comprehensive suite of curriculum management, teaching and learning, admissions, and school-to-home communications solutions.