Global Demand Generation Manager

8 hours ago

London, Greater London, United Kingdom Advanced Sterilization Products, Inc. Full time

Job Overview:

As a Global Demand Generation Manager at Advanced Sterilization Products, Inc., you will be responsible for developing and executing strategies to drive demand for new and existing solutions in the Americas region. This role requires excellent communication and collaboration skills, as well as experience in managing pipelines using CRM systems.

Key Responsibilities:

  • Develop and Execute Strategies: Develop and execute strategies to enhance the company's reputation, generate demand for new and existing solutions, and drive adoption.
  • Plan and Implement Campaigns: Plan and implement successful marketing campaigns in the Americas region, creating comprehensive annual campaign plans.
  • Align Planning and Execution: Align planning and execution with sales and customer success teams.
  • Analyze Business and Marketing Data: Analyze business and marketing data to assess campaign effectiveness and report results and findings to the organization.
  • Cross-Functional Collaboration: Collaborate with the digital team to optimize customer experiences and maximize pipeline generation and retention.
  • Evaluate Effectiveness: Work cross-functionally with product marketing, events marketing, and digital marketing teams to execute strategic marketing plans and evaluate their effectiveness.

Qualifications:

  • 4+ Years of Experience: 4+ years of experience in a similar position.
  • Excellent Communication Skills: Excellent communication skills; proficiency in English required. Spanish, and Portuguese is a plus.
  • B2B Software Experience: B2B software or related industry experience.
  • Strong Excel Skills: Strong Excel skills and interpretative analytics.
  • Persona-Focused Campaigns: Experience developing and executing persona-focused campaigns aligned with the buyer's journey and go-to-market strategy.
  • Marketing Channel Experience: Marketing experience across channels, including email, social media, digital advertising, 3rd party networks, etc., preferably in B2B and enterprise software.
  • Pipeline Management: Proficiency in managing pipelines using CRM systems (Marketo & SFDC).
  • Demonstrated Problem-Solving Skills: Demonstrated problem-solving skills, solid judgment, and a sense of urgency.
  • Strong Analytical Ability: Strong analytical ability and understanding of profit/loss profiles.
  • Customer Acquisition and Retention: Experience in acquiring and retaining customers while growing a business and maintaining ROI.
  • Leadership and Flexibility: Self-starter with strong leadership skills and a sense of ownership. High level of flexibility and adaptability in a dynamic environment.

Estimated Salary Range:$120,000 - $180,000 per year.

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