Demand Generation Strategist

3 days ago


London, Greater London, United Kingdom Natterbox Full time

About the Role

We are seeking an experienced Demand Generation Assistant to join our team at Natterbox. The successful candidate will have a proven track record in developing and executing effective demand generation campaigns, driving qualified leads and revenue growth.

Main Responsibilities:

  1. Develop and execute multi-channel demand generation campaigns, leveraging inbound and outbound marketing strategies, events, paid media, email marketing, and content creation.
  2. Support event marketing initiatives, driving lead generation and pipeline growth through promotional and executional activities.
  3. Contribute to the development and implementation of lead nurturing campaigns, focusing on email marketing and content creation to guide leads through the marketing funnel.
  4. Assist in the setup and monitoring of paid media campaigns, including Google Ads and LinkedIn Ads, and develop ad copy using Adobe and other relevant tools.
  5. Work closely with sales teams to ensure seamless lead handoffs and alignment of demand generation efforts with sales goals and objectives.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • Up to 2 years of marketing experience, with exposure to demand generation, event marketing, digital marketing, or lead generation, preferably in B2B or SaaS environments.
  • Familiarity with marketing email platforms (Pardot preferred) and CRM systems (Salesforce preferred).
  • Ability to create basic graphics using tools like Adobe or Canva.
  • Some experience supporting and optimizing paid media campaigns (Google Ads, LinkedIn Ads, etc.).
  • Strong collaboration skills and ability to work with sales, marketing, and alliances teams.

What We Offer:

  • An estimated salary of $60,000 - $80,000 per annum, depending on experience.
  • A competitive benefits package, including private health insurance, PerkBox, enhanced parental pay, pension, and cycle-to-work scheme.


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