Demand Generation Director
1 week ago
About Our Company
We are a leading provider of innovative education technology solutions. Our mission is to empower schools and homes worldwide with high-quality educational experiences.
Job Summary
We are seeking an experienced Demand Generation Director to join our team. As a key member of our global sales organization, you will be responsible for developing and executing a comprehensive demand generation strategy across digital channels, events, and partnerships.
Key Responsibilities
- Develop and execute a multi-channel demand generation strategy to drive top-of-funnel activity, including email marketing, paid advertising, content marketing, and account-based marketing (ABM).
- Lead the development of lead nurturing programs using marketing automation, personalized content, and retargeting strategies to move prospects through the funnel and convert them into sales opportunities.
- Build, manage, and mentor a high-performing demand generation team in each region while collaborating with sales, branding, and product marketing teams to ensure alignment and execution.
- Utilize analytics platforms to track and analyze campaign performance, making data-driven decisions to optimize future campaigns.
- Work closely with the sales team to ensure quality lead handoff, provide feedback loops, and maintain ongoing communication to adjust strategies as needed.
- Manage the demand generation budget, optimizing for efficiency and ensuring cost-effective campaigns while delivering a high-quality pipeline.
Requirements
- 7+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS company with sales motions, ideally with experience in the EdTech industry.
- Proven track record in building and leading a demand generation team.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Creative & Resourceful: Strong written and oral English communication skills with careful attention to detail.
What We Offer
- A highly competitive base salary of $120,000 per year, based on experience, and performance bonuses based on KPIs.
- Monthly Health & Wellness Allowance.
- Office lunch & team socials.
- Professional Development opportunities.
- Unlimited book budget.
- Additional benefits such as pension and 25 days holiday also apply.
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