Cybersecurity Channel Marketing Manager
4 weeks ago
We are seeking a dynamic and results-driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner-generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.
Key Responsibilities:- Develop and execute marketing strategies to drive pipeline growth and partner engagement.
- Collaborate with Sales to track opportunity conversion rates and optimize demand generation efforts.
- Assist in the onboarding process and go-to-market planning for new channel partners.
- Articulate product and solution information in the context of cybersecurity challenges and business value.
- Develop channel partner programs and activities that drive engagement and results.
- Align tactical marketing plans with broader marketing strategies.
Our ideal candidate will have proven experience in channel marketing preferably within the cybersecurity industry, along with a strong understanding of cybersecurity solutions, partner business models, and the buyer's journey. They will also possess excellent relationship-building skills, a results-oriented mindset, and exceptional communication and presentation skills. If you are a motivated and results-driven professional looking to make a meaningful impact in the cybersecurity industry, we encourage you to apply.
We offer a dynamic and inclusive work environment, where you can voice your opinion, make an impact, and where you and your experiences are valued. You will receive equity in the form of non-qualifying options and opportunities for cross-training and career advancement within Barracuda.
What You Bring:- Proven experience in channel marketing preferably within the cybersecurity industry.
- Strong understanding of cybersecurity solutions, partner business models, and the buyer's journey.
- Excellent relationship-building skills and a results-oriented mindset.
- Exceptional communication and presentation skills.
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