Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Blend Marketing. The ideal candidate will have a strong understanding of inbound marketing methodology and experience working with B2B technology sector clients.
About the RoleThis is a key role within our marketing agency, responsible for creating and managing marketing strategies that drive commercial objectives for our clients. The successful candidate will have a strong technical understanding of SEO, PPC, and UX, as well as the creative ability to craft strategies and choose appropriate tactics.
You will work closely with our website projects team and the creative studio to craft best-in-class websites, and will be responsible for supporting the Strategy team in digital marketing programme delivery. This includes creating marketing strategies, carrying out SEO analysis, collaborating with the content team, and participating in user experience development workshops.
Key Responsibilities- Creating marketing strategies aligned with inbound demand generation methodology
- Carrying out SEO analysis and crafting search engine channel strategy
- Collaborating with the content team to plan content deliverables
- Leading information architecture planning based on SEO research and customer needs
- Participating in user experience development workshops
- Minimum 2-3 years of digital in-house or marketing agency experience
- BA or MA level in Marketing, Business, or a related subject
- Experience with B2B marketing platforms, website CMS systems, CRM systems, Google platforms, and SEO management tools
- Passion for inbound marketing methodology
- Creative problem-solving skills
- Excellent written and interpersonal communication skills
- Competitive salary based on experience
- Hybrid working with office in Reading
- 25 days of holiday plus Bank Holidays
- Medical insurance through Aviva
- Finish-early Friday
- Pay-day pizza
- Company pension
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