Head of Global Marketing Strategy

Role Overview:

We are in search of an innovative Marketing executive with a proven track record in unifying diverse perspectives to create a compelling integrated value proposition and market entry strategy. This pivotal role reports directly to the Chief Experience Officer (CXO) and is responsible for leading, inspiring, and nurturing a team of marketing professionals who work collaboratively across commercial, product, and technology divisions, establishing themselves as key strategic allies to the organization.

The successful candidate will possess a unique combination of strategic foresight, creative marketing techniques, and a focus on customer engagement to stimulate growth and solidify a robust market footprint. This position demands a leader adept at navigating competitive environments, utilizing S&P Global's ecosystem for cohesive marketing initiatives, and motivating a team to excel. The marketing strategies implemented will aim to position S&P Global Commodity Insights as the preferred partner for market data and insights, enhance our reputation for distinctive capabilities, benchmarks, and expertise, and strengthen relationships with vital clients.

As part of the CX leadership team, this role will influence and oversee customer journeys and experiences from initial contact through onboarding and renewal. Collaborating closely with sales, client services, product, and technology teams, the role will leverage events and digital interactions to gather insights and guide customers through critical decision-making moments.

Key Responsibilities:

• Lead a motivated and successful Marketing team, fostering a culture that aligns with S&P's mission and values.
• Oversee a global team of marketing specialists, operating at both strategic and tactical levels to create quality leads, enhance visibility, build trust, and deepen client relationships.
• Develop and collaborate on market entry strategies and product launches aimed at driving business growth in established and emerging markets, ensuring alignment with the company's broader business and commercial goals.
• Translate the overarching product strategy into a clear value proposition, articulating the unique benefits and advantages of Commodity Insights' offerings across product categories and customer segments.
• Collaborate with product management, consulting, and events to synchronize marketing strategies with the evolving capabilities landscape, ensuring a cohesive narrative that resonates with target audiences.
• Partner with sales and commercial leaders to implement global demand generation and account-based marketing strategies, executing digital, account-based, field marketing initiatives, and events to generate leads and meet pipeline objectives.
• Work alongside customer experience and client service leaders to devise and implement retention and reactivation strategies, enhancing cross-selling, up-selling, and customer lifetime value.
• Position Commodity Insights as thought leaders in key markets through curated content, events, and social media initiatives.
• Develop co-marketing strategies with channel and cloud partners to enhance reach and growth in priority markets, segments, and accounts.
• Stay informed about industry trends and spearhead innovation in digital marketing strategies, leveraging advanced technologies to boost operational efficiency and impact.
• Align and execute targeted plans and playbooks, closely monitoring the effectiveness of strategies, localization, performance, and return on marketing investment.
• Act as a customer advocate, understanding customer needs and driving necessary changes to ensure our brand remains relevant, preferred, and one of the most recognized and trusted brands among our target audience globally.
• Gather and activate client insights from surveys and market research, continuously enhancing our customer experience and marketing engagement.
• Manage the full spectrum of marketing operations, including automation, lead management, campaign orchestration, website management, data analytics, and reporting.
• Establish a framework for prioritizing, allocating resources, and managing capacity for marketing resources across the organization.

Qualifications:

• Bachelor's degree in marketing, business, or a related discipline; advanced degree preferred.
• 15+ years of B2B marketing management and leadership experience, including managing large, diverse teams across cultures and locations while influencing stakeholders.
• Expertise in brand management, including global reputation management and share of voice.
• Proficiency in customer marketing, including advocacy and referral initiatives.
• Knowledge of website architecture and inbound customer acquisition strategies, along with digital marketing techniques.
• Expertise in marketing technology, marketing automation, and customer data platforms, with integration experience with CRMs and event technologies.
• Ability to translate business objectives and strategic investments into actionable plans that positively influence sales growth and performance.
• Capacity to thrive in a fast-paced and ambiguous environment, collaborating across functions and adapting to a rapidly evolving organization.
• Exceptional messaging and storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences.
• Outstanding communication, interpersonal, and relationship-building skills across all organizational levels.
• Growth-oriented and commercially minded.
• Critical thinker and problem solver.
• Results-driven, KPI-focused, and accountable.
• Agile, persuasive, and resilient.
• Collaborative and decisive.

Compensation and Benefits:

S&P Global offers a competitive salary range for this position, along with eligibility for an annual incentive plan and additional benefits. For more information on the benefits provided to our employees, please refer to our benefits page.

About S&P Global Commodity Insights:
At S&P Global Commodity Insights, we provide a comprehensive view of global energy and commodities markets, enabling our clients to make informed decisions and create sustainable value.

We serve as a trusted connector, bringing together thought leaders, market participants, governments, and regulators to co-create solutions that drive progress. Our coverage is essential for navigating the Energy Transition, encompassing oil and gas, power, chemicals, metals, agriculture, and shipping.

S&P Global Commodity Insights is a division of S&P Global, the leading provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. Our offerings assist many of the world's foremost organizations in navigating the economic landscape to plan for the future.

Our Commitment:
We believe that progress requires a catalyst. Information, imagination, people, and technology are the right combination to unlock possibilities and drive change.

Our Team:
With over 35,000 employees worldwide, we understand nuances while maintaining a broad perspective. Our team is fueled by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for all.

Our Values:
Integrity, Discovery, Partnership
At S&P Global, we focus on empowering global markets. Our history shows that leading organizations rely on us for the Essential Intelligence they need to make confident decisions about the future. We prioritize integrity in all our actions, embrace a spirit of discovery in our work, and collaborate closely with each other and our clients to achieve shared objectives.

Benefits:
We prioritize the well-being of our employees, providing comprehensive benefits to support both personal and professional growth.

Our benefits include:

• Health & Wellness: Comprehensive healthcare coverage for physical and mental well-being.
• Flexible Time Off: Generous leave policies to ensure you remain energized.
• Continuous Learning: Access to resources for career development and skill enhancement.
• Financial Security: Competitive compensation, retirement planning, and financial wellness programs.
• Family Support: Family-friendly benefits that cater to your loved ones.
• Additional Perks: Various small perks that enhance the overall employee experience.

For detailed information on benefits by country, please visit our benefits page.

Diversity, Equity, and Inclusion:
At S&P Global, we believe that diversity drives creative insights, equity opens doors to opportunities, and inclusion fosters growth and innovation. Our commitment to our global workforce ensures that our employees can bring their authentic selves to work. We strive to reflect and serve the communities we operate in and advocate for greater opportunities for all.

Equal Opportunity Employer:
S&P Global is an equal opportunity employer, and all qualified candidates will be considered for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.