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Marketing Strategy Lead

2 months ago

London, Greater London, United Kingdom CHL Head Office Full time

About CHL Head Office

CHL Head Office is a dynamic and innovative company that specializes in bringing creativity and innovation to the hospitality industry. We are a forward-thinking organization that is passionate about delivering exceptional results and exceeding expectations.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for overseeing the digital strategy for our boutique hotels, ensuring they stay ahead in a fast-paced and competitive environment.

Key Responsibilities

  • Marketing Team Management
    • Oversee and manage the marketing team's activities and workloads, guiding them to meet marketing objectives.
  • Paid Media Strategy
    • Create and execute a paid media strategy that aligns with the company's goals.
  • Media Partnerships
    • Build and maintain relationships with media partners to boost brand visibility.
  • Media Budget Management
    • Manage the media budget, ensuring funds are used effectively to achieve the best results.
  • SEO and SEM
    • Oversee SEO and SEM efforts to improve the company's online presence and search rankings.
  • PPC Campaigns
    • Manage and optimize pay-per-click (PPC) campaigns across different platforms.
  • Campaign Performance Analysis
    • Analyse campaign performance and provide reports to senior management, highlighting key trends and outcomes.
  • Google Analytics
    • Manage Google Analytics, tracking bookings and conversions to support informed decision-making.
  • Website Management
    • Maintain and update all portfolio websites, ensuring they meet brand and functional standards.

Requirements

  • Digital Marketing Experience
    • Experience working in digital marketing channels for hotels – SEO, PPC, digital advertising, blogs, editorial and so on.
  • Organizational Skills
    • An organized individual who can strategically plan a marketing calendar that can drive commercial success.
  • Project Management
    • A project manager with an attention to detail to manage multiple campaigns with a test-and-learn approach.
  • Teamwork
    • A team player who works well with people of all backgrounds, skill levels, and abilities to deliver a plan.
  • Graphic Design
    • Graphic Design would be preferable (Canva and Photoshop)
  • Coding Knowledge
    • Knowledge of coding preferred (HTML, Java, Script, and CSS)

Personal Attributes

  • Strong Work Ethic
    • Strong, hands-on work ethic
  • Confidence and Self-Starter
    • Competent, confident self-starter
  • Challenge the Norm
    • Ability to challenge the norm and think outside the box
  • Dynamic and Agile
    • Dynamic and agile
  • Determined and Persistent
    • Determined and persistent
  • Cost-Conscious
    • Cost-conscious
  • Humble and Respectful
    • Humble and respectful

Key Performance Indicators (KPIs)

  • Achieve Direct Revenue Targets
    • Achieve Direct Revenue Targets: Consistently meet or exceed set revenue goals through direct channels.
  • Expand CRM Database and Social Channels
    • Expand CRM Database and Social Channels: Drive growth in both the CRM database and social media presence for each brand.
  • Maintain Cost of Acquisition (COA) Below 8%
    • Maintain Cost of Acquisition (COA) Below 8%: Ensure that the cost of acquiring new customers remains under 8%.