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Head of Global Marketing

2 months ago

London, Greater London, United Kingdom Caselton Clark Full time £80,000
Job Description

Company Overview

Caselton Clark is a specialist recruitment agency for media, events, exhibitions, and conferences. We are dedicated to connecting industry leaders with top talent.

Job Summary

We are seeking a highly experienced and strategic Marketing Director to lead our global marketing efforts. As the Head of Global Marketing, you will be responsible for developing and implementing a market-leading marketing strategy that drives business growth and portfolio performance.

Key Responsibilities

  • Develop and execute a global marketing strategy aligned with our three-year plan, focusing on growth, customer acquisition, and brand development.
  • Lead a team of 15 marketing professionals, providing guidance, mentorship, and support to ensure their success.
  • Manage and execute integrated multi-channel marketing campaigns, leveraging data-driven insights to optimize performance.
  • Develop and maintain relationships with key stakeholders, including industry associations, partners, and internal teams.
  • Oversee marketing budget management, ensuring effective allocation and ROI tracking.
  • Collaborate with the Portfolio Director to set and achieve marketing performance targets, providing regular progress updates.

Requirements

  • 7+ years of senior management experience in a B2B marketing environment, with a proven track record of driving business growth.
  • Proven ability to create and deliver effective marketing strategies, leveraging data-driven insights and analytical skills.
  • Experience in budget management, with a structured approach to decision-making and a focus on ROI.
  • Proven ability to manage large teams, fostering a culture of success and collaboration.
  • Experience in working with sector and trade associations, as well as private sector partners.
  • A forward-thinking individual with expertise in community development, data management, and global market experience.
  • Ability to develop relationships across the business to share best practices and enhance team learning.
  • Experience in stakeholder management, both internal and external.
  • Proven track record of setting and achieving targets and KPIs, with regular progress updates.