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Head of Marketing Strategy

2 months ago

London, Greater London, United Kingdom GradBay Full time

Head of Marketing Strategy

Salary: up to £70k

GradBay, a forward-thinking and rapidly expanding organization specializing in Analytics and AI, is on the lookout for a Head of Marketing Strategy to enhance their vibrant team. This company empowers enterprises to optimize operations and increase profitability through insightful data and strategic solutions. With a workforce of over 80 skilled professionals, including analysts, engineers, product managers, and developers, GradBay is now focused on expanding its Marketing division. This role presents a unique opportunity to shape marketing strategies and establish a new function within the organization.

Role Overview:

As the Head of Marketing Strategy, you will spearhead the marketing team, concentrating on performance marketing, content development, and product promotion. Your primary responsibility will be to design and execute marketing initiatives that effectively showcase the company's offerings.

Key Responsibilities:

  • Formulate and implement a comprehensive marketing strategy with measurable objectives.
  • Lead product marketing initiatives, encompassing market analysis, product positioning, and launch strategies.
  • Oversee the creation of diverse content formats, including articles, whitepapers, case studies, and webinars.
  • Manage marketing efforts such as paid advertising, SEO, SEM, and conversion optimization to foster business growth.
  • Design and execute inbound and outbound marketing campaigns targeting sectors like finance, private equity, retail, and SaaS.
  • Leverage analytics tools to assess campaign effectiveness and make data-informed adjustments to enhance ROI.
  • Collaborate with product and sales teams to ensure marketing strategies align with corporate goals and product development.
  • Facilitate brainstorming sessions to cultivate innovative marketing strategies and tactics.
  • Guide and mentor a team of marketing professionals, promoting a culture of continuous learning and development.

Qualifications:

  • A minimum of 5 years of marketing experience, ideally in a leadership or managerial capacity.
  • Demonstrated success in performance marketing and content development.
  • Strong proficiency in Paid Social, SEO, and Public Relations.
  • Strategic thinker with an analytical approach to marketing.
  • Excellent project management abilities, capable of prioritizing and managing multiple responsibilities.
  • Proactive and results-driven, able to collaborate with senior leadership to achieve objectives.
  • Outstanding communication skills with the ability to craft and deliver compelling narratives.
  • Innovative and entrepreneurial mindset, consistently seeking new opportunities and solutions.
  • Adaptable to evolving market conditions and business requirements.

Compensation & Benefits:

  • Competitive annual salary ranging from £60,000 to £70,000, depending on experience.
  • Participation in an EMI options plan.
  • Enrollment in a Share Options program from the outset.
  • 33 days of paid annual leave.
  • Hybrid working model with the flexibility to work remotely from abroad for up to one month per year.
  • £6,000 annual budget for training and conferences to support professional development.
  • Pension plan.
  • Comprehensive private healthcare coverage through Vitality at no cost.
  • Access to various perks, discounts, and rewards with leading retailers, gyms, tech, and travel partners.
  • Cycle-to-work initiative.
  • Regular social events, dinners, and outings.
  • Fully stocked breakfast, fruit, and refreshments available on office days.