Customer Behaviour Analyst

1 week ago

London, Greater London, United Kingdom Cranberry Panda Full time £60,000 - £70,000
About the Role

We are seeking a highly skilled Senior Data Analyst to join our team at Cranberry Panda, a pioneering technology eCommerce company. As a Senior Data Analyst, you will play a key role in leading our efforts in understanding and optimising customer behaviours and marketing effectiveness.

Key Responsibilities
  • Customer Behaviour Analysis
    • Deeply analyse customer behaviour data to uncover trends, preferences, and opportunities that enhance customer experience and drive engagement.
    • Segment customer data to inform targeted marketing strategies and improve customer retention and lifetime value.
    • Provide actionable recommendations to optimise customer journeys across various touchpoints.
  • Marketing Analytics and Attribution
    • Develop and refine advanced attribution models to measure the effectiveness of marketing campaigns, both online and offline, and prove return on investment (ROI).
    • Monitor and analyse marketing performance metrics to inform spend optimisation and campaign adjustments.
    • Work closely with the marketing team to set up robust reporting frameworks that track key performance indicators (KPIs) and drive strategic decision-making.
  • Stakeholder Collaboration
    • Collaborate with marketing, product, and customer service teams to align data insights with business goals and customer needs.
    • Support external partners by providing data insights that help them achieve their objectives.
    • Educate and champion the use of data-driven decision-making across the organisation, ensuring that all teams are leveraging customer and marketing insights effectively.
  • Tool and System Management
    • Maintain and enhance data analytics tools such as Adobe Analytics, Looker, and Datorama to ensure they effectively support customer and marketing analytics.
    • Assist in the development and implementation of a Customer Data Platform (CDP) that consolidates customer interactions across all channels for comprehensive analysis.
    • Work with product and engineering teams to incorporate customer insights into the development of new products and services.
Requirements
  • Experience
    • 5+ years of experience in customer and marketing analytics, with a strong focus on deriving insights that drive customer engagement and optimise marketing strategies.
    • Expertise in building and implementing advanced attribution models to measure marketing effectiveness.
    • Experience in both in-house and agency environments is advantageous but not required.
  • Skills
    • Proficient in using analytics tools like Adobe Analytics, Looker, and Datorama to extract and analyse customer and marketing data.
    • Ability to communicate complex data insights clearly and effectively to stakeholders at all levels.
    • Familiarity with SQL and experience with data visualisation tools like Tableau or similar platforms.
    • Strong analytical thinking and problem-solving skills, with the ability to work in a fast-paced, dynamic environment.
  • Preferred Qualifications
    • Experience with BigQuery, Segment, and other advanced data tools.
    • A background in marketing data analysis, particularly within a high-growth tech company or agency.

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