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Customer Journey Analyst
2 months ago
Digital Insights Analyst
Location: Hybrid
Salary: £40,000-£50,000
ABOUT THE ORGANIZATION
A prominent online platform focused on health and wellness is on the lookout for a Digital Insights Analyst to become a vital part of their expanding Data team. In this role, you will play a key part in analyzing and enhancing the complete customer journey.
POSITION OVERVIEW
As the Digital Insights Analyst, your primary responsibility will be to leverage GA4 for an in-depth analysis of customer interactions across mobile, web, and application platforms. This position offers a unique chance to engage in cross-departmental digital insight initiatives and take the lead in customer journey analysis and enhancement. Additionally, you will contribute to the development of new product features and functionalities through A/B testing methodologies.
REQUIRED SKILLS AND EXPERIENCE
- Proficiency in GA4
- Experience with A/B testing is preferred
- Familiarity with SQL/BigQuery is advantageous but not mandatory
COMPENSATION AND BENEFITS
- Salary range of £40,000-£50,000, depending on experience
APPLICATION PROCESS
To express your interest, please submit your CV through the designated application link.
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimization, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser
