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Customer Insight Analyst

2 months ago

London, Greater London, United Kingdom Abel & Cole Full time

About Us:

Abel & Cole is a pioneering organic, ethical, and sustainable food delivery company with a passion for doing things better. With over 30 years of experience, we've saved over 60 million plastic bags by using reusable boxes for our food deliveries and have become B Corp certified, recognizing our commitment to putting people and planet before profit.

Our Mission:

We're on a mission to make organic food accessible to everyone, while minimizing our environmental impact. We believe in recognizing, developing, and promoting from within, trusting our people to come up with the best ideas and driving our entrepreneurial spirit.

Role Summary:

We're seeking a Customer Insight Analyst to join our Marketing team, who will be responsible for understanding performance, spotting opportunities for growth, and working with our Marketing and Trading teams to test and learn to drive incrementality. This role will bring numbers and data to the forefront of every decision we make, ensuring all team members understand performance.

Key Responsibilities:

  • Report on and deliver actionable insight on LTV:CAC ratio by channel, cohort, and segment both in terms of actuals and forecasting
  • Ideate robust testing plans with the teams to drive print, digital, and in-box campaigns that drive incremental sales, delivering directly into LTV
  • Have a strong understanding of our NPS, brand awareness, and customer satisfaction scores to help inform customer performance using both leading and lagging KPIs
  • Lead and assist with ad hoc pieces of analysis based on opportunities you and the team spot dedicated to driving performance
  • Feed into our Department OKRs on a quarterly cadence, both in terms of reporting against them but also developing what we should be reporting against to drive success
  • Help to develop a new segmentation model in order to understand our customer performance better

About You:

We're looking for someone with excellent Excel, SQL (or other coding language) skills and experience with Google Analytics. You should have experience in customer LTV/economics, D2C business, and exposure to Marketing budget including month-end reporting. You should also be able to present complex data clearly to a range of audiences and have excellent relationship-building skills.

Nice To Have Skills And Experience:

  • Exposure to a CRM system
  • Experience in a food or subscription brand
  • Involved with implementation of segmentation within a business or use of pre-existing segmentation

Behaviours:

  • Data-driven
  • Natural problem solver
  • Effective communication and organizational skills
  • Self-assured and proactive
  • Excellent team player
  • Self-starter and takes initiative
  • Highly analytical and inquisitive approach with an eye for detail
  • Has a flexible attitude and is able to respond well to pressure and changing priorities

This is a hybrid role based out of our Wimbledon office, with one day required on-site per week.