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Customer Insights Analyst

4 weeks ago

London, Greater London, United Kingdom Aquent Full time £26

Job Title: Customer Insights Analyst

Job Summary:

We are seeking a highly skilled Customer Insights Analyst to join our team at Aquent. As a Customer Insights Analyst, you will play a pivotal role in developing market intelligence and understanding our customers, competitors, and growth opportunities.

Key Responsibilities:

  • Market Intelligence Development: Conduct thorough research to understand market trends, competitors, and growth opportunities as the organisation expands its footprint.
  • Account Targeting Implementation: Prioritise small to medium-sized business (SMB) accounts and strategise conversations to optimise acquisition and retention.
  • Customer Persona Design: Create detailed contact personas to identify customer engagement strategies and influence purchasing behaviour.
  • Customer Journey Mapping: Analyse and connect various customer touchpoints to determine effective strategies for conversion and retention, including solutions, use cases, and content.
  • Stakeholder Support: Ensure stakeholders gain valuable insights into their market and customers, enabling them to make impactful business decisions.
  • Market Analysis: Understand the Total Addressable Market (TAM) and conduct competitive analysis for consumer and SMB sectors.
  • Account Overview Creation: Develop a single account view of SMB customers, collaborating with sales operations for alignment.
  • Insight Development: Utilise insights from Net Promoter Score (NPS) and qualitative research to deepen understanding of consumer, SMB, and retention dynamics.
  • Whitespace Growth Identification: Drive growth opportunities in key verticals and new markets, particularly for Doc Cloud.
  • Data Organisation: Organise various data sources into clear, customer-centric visualisations, ensuring accuracy and consistency.
  • Actionable Insights Transformation: Convert insights into segments and data cards for marketing use.
  • Customer Events Organisation: Plan and execute customer events, facilitating networking opportunities and gathering live customer insights.

Requirements:

  • 3+ years of experience in organising customer events and business analytics
  • Proven experience with B2B customer datasets, preferably in IT, retail, or finance
  • Proficiency in analytics tools and languages including SQL, SAS, and Tableau
  • Advanced skills in Excel and PowerPoint for presentations
  • Certifications in Excel, SQL, and SAS are advantageous
  • Experience in customer segmentation, contact strategy, and market research
  • Agile project management skills to manage a diverse range of programmes effectively
  • Strong organisational agility, command skills, and interpersonal skills to collaborate across functions in a global virtual organisation

About Aquent:

Aquent is a multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.