Head of Marketing Operations

7 days ago

London, Greater London, United Kingdom Amazon Full time
Job Description

**Head of Marketing Operations & Planning**

We are seeking an experienced and talented Head of Marketing Operations & Planning to join our team at Amazon. As a key member of our APJ Marketing organization, you will be responsible for designing and managing the business planning processes to run the organization, budget management, reporting & analysis, and lead flow process.

Key Responsibilities
  • **Business Planning & Analytics**
    • Consult with Heads of Marketing to provide framework and guidance on Marketing plans
    • Identify business drivers, threats, and opportunities with data-backed analyses
    • Facilitate and influence discussions with insights, craft optimization experiments, and gain commitment from stakeholders to execute
    • Build predictive intelligence capability by evaluating seasonality, trends, marketing opportunities, and upcoming activities
    • Drive operational cadence, including weekly WIP meetings, Quarterly Marketing Review (QMR), and Quarterly Business Review (QBR) preparation
  • **KPI Reporting & Performance Measurement**
    • Measure all aspects of business performance, including database cleanliness, campaign effectiveness, pipeline contribution
    • Recommend actionable metrics to increase visibility into the business
    • Automate reports across multiple data sources
  • **Systems, Tools & Process**
    • Leverage all Marketing Automation technology, tools, data, and processes to support demand generation and customer engagement
    • Collaborate with Corporate Marketing Team to drive locally-relevant enhancement to the systems and tools
    • Drive cross-functional process improvement and projects that will result in improved efficiency of the team
  • **Lead Management**
    • Manage, enhance, and optimize the end-to-end Lead Management process in conjunction with sales and marketing stakeholders
    • Identify and implement processes to increase sales opportunities and sales cycle efficiencies through contact database management and refined lead management strategies
  • **Budgeting Reviews and Procurement**
    • Consolidate budget allocation
    • Track program expenses in adherence to Procurement and Finance policies
Requirements
  • 8+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Salesforce and Tableau
  • Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
  • Experience in A/B testing
  • Experience communicating results to stakeholders

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