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Head of Marketing and Events
2 months ago
Job Title: Head of Marketing and Events
Job Type: Permanent
Industry: B2B Publishing and Events
Location: Central London, Hybrid (c2-3 days per week)
Job Summary:
We are seeking an experienced Marketing Manager to join our team as an Events Marketing Manager. As a key member of our marketing team, you will be responsible for developing and implementing high-calibre marketing campaigns for our portfolio of conferences and awards.
Key Responsibilities:
- Develop and implement coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media presence.
- Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports.
- Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Ideal experience working in the B2B financial, data, or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
About Us:
We are Marketing Talent, a leading marketing recruitment agency specialising in marketing and events recruitment. We are passionate about helping businesses find the best marketing talent and supporting marketers in their careers.
