Paid Social Media Lead

2 weeks ago

Windsor, Windsor and Maidenhead, United Kingdom Neilson Financial Services Full time
Job Description

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Neilson Financial Services. As a Paid Social Media Lead, you will be responsible for developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the UK market.

Your Key Responsibilities

  • Develop and execute paid social media strategies with a primary focus on high-scale lead generation, conversion optimization, and achieving high-performance metrics.
  • Oversee the creation, execution, and optimization of high-scale ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for sales delivery.
  • Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
  • Collaborate with creative, compliance, and other teams to create campaigns, feeding back creative performance insights to drive future campaign development.

Requirements

  • Bachelor's degree in marketing, communications, or a related field, with a strong preference for specialization in digital marketing or performance marketing.
  • Proven track record in paid social media marketing at scale with a clear focus on lead generation, performance marketing, and conversion optimization, with life insurance experience desirable but not essential.
  • Expertise in utilizing social media platforms to drive leads and sales, with a strong focus on performance analytics and optimization. Extensive experience driving leads through Meta is required. Lead generation experience through other platforms is desirable but not essential (TikTok, Snapchat, YouTube).
  • Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
  • Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
  • Strong organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.
  • A results-oriented individual with a passion for achieving tangible business outcomes through digital marketing efforts.
  • Adaptable and innovative, with a continuous improvement mindset focused on performance optimization.
  • Excellent interpersonal skills, capable of working effectively in a collaborative environment while maintaining a focus on lead generation and performance goals.
  • Excellent communication skills and creative content writing ability.
  • Strong analytical, problem-solving, and decision-making capabilities.

What We Offer

  • A competitive starting salary.
  • Remote working.
  • Life Assurance from day 1.
  • Employee Assistance Programme.
  • Cycle to work scheme, Eye Test/Glasses Vouchers.
  • Exceptional training.
  • Enhanced Maternity and Paternity pay.
  • Pension.

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