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Senior Social Media and Content Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Senior Social Media and Content Marketing Manager to join our team at De Le Cuona. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that showcases and amplifies our brand pillars and delivers channel growth, brand awareness, and sales.
Key Responsibilities- Develop a Social Media Strategy
- Develop a social media strategy suitable for an international luxury textile brand and set goals to increase brand awareness, increase engagement, and conversion.
- Research and Analyze Social Media Trends
- Research and analyze social media trends and recommend new opportunities and ideas.
- Create and Deliver Social Media Content
- Create a plan to maximize the potential of all channels to drive brand reach, engagement, and conversion and deliver plan, keeping the channels up-to-date and relevant.
- Create and deliver a plan for optimizing social media shopping.
- Create social media ad campaigns that drive purchases.
- Plan and schedule posts for at least two months ahead in line with the marketing calendar, company events, and launch activities.
- Produce, edit, and upload beautiful and engaging native content for distribution across all the brand's social media platforms.
- Community Management
- Develop a program of brand ambassadors to amplify our marketing campaigns.
- Write engaging, elegant captions and copy for social media in line with brand TOV.
- Ensure all posts are optimized using relevant, researched #s.
- Ensure Linkinbio is always up-to-date on Instagram.
- Keep all brand's social channel main pages up-to-date for all product launches.
- Ensure daily community management is maintained and that comments and messages are replied to promptly in a way that is engaging and develops discussions on behalf of the company.
- Performance Monitoring and Reporting
- Monitor, track, analyze, and report on performance on social media platforms.
- Marketing Planning and Support
- Contribute to marketing planning with ideas and suggestions.
- Support other ongoing activities as required, i.e., website content management tasks, PR support, email marketing, events, and photoshoots.
- A passion for social media and a love of keeping up with the latest trends and developments.
- Demonstrable strong social media and content creation experience and skills.
- Excellent creative social media copywriting skills.
- Results-driven with skills and experience of social media analytics and reporting.
- Photoshop, Canva, and video editing skills and experience required.
- Social media scheduling tools, i.e., Later.
- Proficient in the full Microsoft Office software suite.
- Website content management: Shopify, Big Commerce, and SAP experience helpful.
- Kalvio or other email tools helpful.
- Fresh creative ideas, thinking outside the box, providing solutions, and having a positive 'can-do' attitude.
- Experience in the luxury/interior design sector.
- Driving license and own car would be helpful.
- Live locally.
- Competitive salary that will reflect your experience.
- Gym membership.
- Pension.
- Private Healthcare option.
- A beautiful office situated in the heart of Royal Windsor just opposite the castle.
- A friendly environment.
- The chance to attend industry events in the interior/luxury sector.