Academic and Communities Marketing Specialist
4 weeks ago
At Kensington Mortgage Company Limited, we are seeking a highly motivated and ambitious individual to join our Marketing team as an Academic and Communities Marketing Specialist.
Job Summary:
We are looking for a talented marketing professional to support the Marketing team in driving awareness and consideration amongst our broker and consumer audiences with communications that promote our brand, products, and services.
Key Responsibilities:
- Coordinate and send a monthly newsletter to our broker partners, working with sales and marketing on the content.
- Manage the data uploads onto the platform on a regular monthly and ad-hoc basis.
- Work closely with the marketing and product teams on any event or pricing emails, ensuring good practices and learnings are applied to all email templates.
- Apply accuracy and thoroughness to content through excellent attention to detail and acquiring the appropriate approvals before sending any campaigns live.
- Continually measure the performance and be willing to provide recommendations as to how we can develop and improve our campaigns based on the insights being generated – for example A/B testing.
- Directly liaise with our third party design agency on email creative and enhancements.
- Be the marketing lead for Mediafly, the sales platform, ensuring it is populated with relevant and correct content to educate and inform brokers, through the aid of the sales team.
- Create and manage all sales collateral including articles, presentations, VIP one-pagers and product information sheets, inputting to the creative and content, and ensuring consistency with the website either through online content or via online documents.
General:
- Updating literature as required, for example legal documentation for brokers, using our online workflow system and liaising with relevant teams regarding content, directly working with our third party design agency on updates.
- Assist with website content and updates, specifically updating our weekly service levels and 'latest updates' online, directly working with our third party web agency.
- Support the Social Media Manager with content and posting, learning both Hootsuite and native social platforms to deliver messages as per the social schedule when required.
- Managing the marketing inboxes.
- Providing project-specific administrative support.
- Keep up to date and communicate all marketing developments, monitoring competitor activity and recommend best practices.
Requirements:
This is a hands-on role in a fast-paced environment where things can rapidly change and require the marketing team to provide quick assistance.
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