Brand Marketing Content Specialist
1 month ago
As a Lifecycle Marketing Manager, you will develop and manage communication strategies for different client lifecycle stages, building long-term relationships with clients. You will create communication journeys for prospects and existing clients across various channels, collaborating with cross-functional teams to build client segments, develop pre-screen and trigger strategies, and expand efforts to non-Rocket clients through strategic third-party contact lists, ensuring cohesive and compelling messaging. Ensure all communication aligns with the company's brand values and marketing goals. Develop strategies to reach new audiences and drive brand awareness. Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications. Ensure that visual and written content are aligned and effectively communicate the brand's message. Analyze communication performance metrics to inform strategy adjustments and improvements. Use data insights to continuously optimize communication campaigns for better results. Key Responsibilities:
- Develop and manage communication strategies for different client lifecycle stages
- Create communication journeys for prospects and existing clients
- Collaborate with cross-functional teams to build client segments and develop pre-screen and trigger strategies
- Expand efforts to non-Rocket clients through strategic third-party contact lists
- Analyze communication performance metrics to inform strategy adjustments and improvements
- Bachelor's degree in business administration, marketing, communications, or a related field
- 5 years of experience in marketing, focusing on customer relationship management (CRM)
- Experience in Salesforce Marketing Cloud or comparable martech CRM tools
- Experience using Project Management tools
- Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
- Proficiency in email marketing, SMS, push notifications, and direct mail
- Experience with audience segmentation and data analysis
- Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
- Deep familiarity with best practices for key performance indicators (KPIs), growth levers
- Experience with FinTech or Financial Service Industry products preferred
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