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Performance Marketing Manager

2 months ago

Windsor, Windsor and Maidenhead, United Kingdom Neilson Financial Services Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Neilson Financial Services. As a Paid Social Media Lead, you will be responsible for developing and implementing targeted paid social media strategies focused on lead generation and performance metrics within the UK market.

Key Responsibilities
  • Develop and execute paid social media strategies with a primary focus on high-scale lead generation, conversion optimization, and achieving high-performance metrics.
  • Oversee the creation, execution, and optimization of high-scale ad campaigns, rigorously focusing on performance indicators such as CPA, CPL, and ROI, ensuring content is optimized for sales delivery.
  • Utilize advanced analytics to monitor, analyze, and report on campaign performance with an emphasis on lead generation metrics, making data-informed decisions to continuously optimize campaigns.
  • Collaborate with creative, compliance, and other teams to create campaigns, feeding back creative performance insights to drive future campaign development.
Requirements
  • Bachelor's degree in marketing, communications, or a related field, with a strong preference for specialization in digital marketing or performance marketing.
  • Proven track record in paid social media marketing at scale with a clear focus on lead generation, performance marketing, and conversion optimization, with life insurance experience desirable but not essential.
  • Expertise in utilizing social media platforms to drive leads and sales, with a strong focus on performance analytics and optimization. Extensive experience driving leads through Meta is required. Lead generation experience through other platforms is desirable but not essential (TikTok, Snapchat, YouTube).
  • Advanced skills in analytics and performance measurement, with a proficiency in tools and techniques for tracking lead generation and conversion metrics.
  • Strategic thinking with a performance and ROI-driven mindset, capable of translating data insights into actionable lead generation strategies.
  • Strong organizational skills, with the ability to manage multiple performance-focused campaigns simultaneously.
  • A results-oriented individual with a passion for achieving tangible business outcomes through digital marketing efforts.
  • Adaptable and innovative, with a continuous improvement mindset focused on performance optimization.
  • Excellent interpersonal skills, capable of working effectively in a collaborative environment while maintaining a focus on lead generation and performance goals.
  • Excellent communication skills and creative content writing ability.
  • Strong analytical, problem-solving, and decision-making capabilities.
What We Offer
  • A competitive starting salary.
  • Remote working.
  • Life Assurance from day 1.
  • Employee Assistance Programme.
  • Cycle to work scheme, Eye Test/Glasses Vouchers.
  • Exceptional training.
  • Enhanced Maternity and Paternity pay.
  • Pension.