Senior Social Media and Content Marketing Manager

1 week ago

Windsor, Windsor and Maidenhead, United Kingdom De Le Cuona Full time
About the Role

We are seeking a highly skilled and experienced Senior Social Media and Content Marketing Manager to join our team at De Le Cuona. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that showcases and amplifies our brand pillars and delivers channel growth, brand awareness, and sales.

Key Responsibilities
  • Develop a Social Media Strategy
    • Develop a social media strategy suitable for an international luxury textile brand and set goals to increase brand awareness, increase engagement, and conversion.
  • Research and Analyze Social Media Trends
    • Research and analyze social media trends and recommend new opportunities and ideas.
  • Create and Deliver Social Media Content
    • Create a plan to maximize the potential of all channels to drive brand reach, engagement, and conversion and deliver plan, keeping the channels up-to-date and relevant.
    • Create and deliver a plan for optimizing social media shopping.
    • Create social media ad campaigns that drive purchases.
    • Plan and schedule posts for at least two months ahead in line with the marketing calendar, company events, and launch activities.
    • Produce, edit, and upload beautiful and engaging native content for distribution across all the brand's social media platforms.
  • Community Management
    • Develop a program of brand ambassadors to amplify our marketing campaigns.
    • Write engaging, elegant captions and copy for social media in line with brand TOV.
    • Ensure all posts are optimized using relevant, researched #s.
    • Ensure Linkinbio is always up-to-date on Instagram.
    • Keep all brand's social channel main pages up-to-date for all product launches.
    • Ensure daily community management is maintained and that comments and messages are replied to promptly in a way that is engaging and develops discussions on behalf of the company.
  • Performance Monitoring and Reporting
    • Monitor, track, analyze, and report on performance on social media platforms.
  • Marketing Planning and Support
    • Contribute to marketing planning with ideas and suggestions.
    • Support other ongoing activities as required, i.e., website content management tasks, PR support, email marketing, events, and photoshoots.
Requirements
  • A passion for social media and a love of keeping up with the latest trends and developments.
  • Demonstrable strong social media and content creation experience and skills.
  • Excellent creative social media copywriting skills.
  • Results-driven with skills and experience of social media analytics and reporting.
  • Photoshop, Canva, and video editing skills and experience required.
  • Social media scheduling tools, i.e., Later.
  • Proficient in the full Microsoft Office software suite.
  • Website content management: Shopify, Big Commerce, and SAP experience helpful.
  • Kalvio or other email tools helpful.
  • Fresh creative ideas, thinking outside the box, providing solutions, and having a positive 'can-do' attitude.
  • Experience in the luxury/interior design sector.
  • Driving license and own car would be helpful.
  • Live locally.
What We Offer
  • Competitive salary that will reflect your experience.
  • Gym membership.
  • Pension.
  • Private Healthcare option.
  • A beautiful office situated in the heart of Royal Windsor just opposite the castle.
  • A friendly environment.
  • The chance to attend industry events in the interior/luxury sector.

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