Head of Subscription Services

3 weeks ago

London, Greater London, United Kingdom Thomson Reuters Full time
Head of Subscription Services, Thomson Reuters
The Head of Subscription Services at Thomson Reuters will oversee the growth of subscription revenue through effective strategies for subscriber acquisition, conversion, and retention. This role is pivotal within a dynamic and diverse business that operates at the core of a leading global news organization. Our objective is to be the premier source for global insights that facilitate informed decision-making. We deliver impactful news that influences individuals, businesses, and markets worldwide, catering to millions of professionals seeking knowledge and context.
Role Overview
As the Head of Subscription Services, your responsibilities will include:
  • Formulating and implementing a comprehensive global strategy for subscription acquisition and retention.
  • Leading marketing initiatives to execute ROI-focused paid acquisition and retention strategies.
  • Conducting ongoing analysis of competitive market trends to refine our approach.
  • Utilizing audience data to identify customer segments and guide marketing strategies and product innovation.
  • Communicating the value of our offerings to both existing and prospective audiences.
  • Employing effective tools to engage and convert the Thomson Reuters audience (e.g., content personalization, registration processes, newsletters, etc.).
  • Creating real-time reports that provide insights into our performance against key performance indicators (KPIs).
  • Building and managing a high-performing team dedicated to establishing a center of excellence for subscriptions across the organization.
Key Responsibilities:
  • Direct management and accountability for subscriber acquisition and retention efforts.
  • Leveraging data and continuous testing to enhance average revenue per user (ARPU) and customer experience metrics.
  • Collaborating with editorial and product teams to adapt, improve, and develop services and products aimed at boosting subscription revenue.
Expected Outcomes:
  • Crafting an audience proposition that informs product development.
  • Executing a go-to-market strategy for subscriptions.
  • Establishing targets for subscriptions revenue and ARPU, along with a strategic plan to achieve them.
  • Setting customer churn and retention targets, along with a strategic plan to meet these goals.
  • Defining customer acquisition cost (CAC) and lifetime value (LTV) targets, along with a strategic plan to achieve them.
  • Implementing a continuous testing framework for offers and the conversion funnel using an A/B testing approach.
  • Conducting data-driven analyses to consistently enhance audience acquisition, conversion, and retention.
Candidate Profile
To excel as the Head of Subscription Services, you will possess:
  • Demonstrated leadership experience in the online media sector, with a strong track record of achievements in the news industry.
  • A strategic mindset with the ability to anticipate business opportunities and future customer needs within the media landscape.
  • A hands-on approach, capable of working effectively at a granular level.
  • A proven history in subscription acquisition, conversion, and retention, preferably in an international or business news context.
  • Extensive data analysis and analytical capabilities.
  • A successful track record in navigating complex and highly matrixed corporate environments.
  • Experience in a global organizational setting.

What We Offer
Joining our inclusive culture of exceptional talent means you will benefit from:
  • Hybrid Work Model: A flexible working environment that allows for a mix of in-office and remote work.
  • Wellbeing: Comprehensive benefits including flexible vacation, mental health days, and resources for overall wellbeing.
  • Culture: A globally recognized commitment to equality, diversity, and inclusion.
  • Learning & Development: Access to learning platforms and opportunities for cross-company projects.
  • Social Impact: Participation in employee-driven initiatives and volunteer opportunities.
  • Purpose-Driven Work: Contributing to a mission that promotes justice, truth, and transparency in society.
At Thomson Reuters, we are dedicated to fostering a diverse and inclusive workforce that reflects the communities we serve. We are committed to providing equal employment opportunities and making reasonable accommodations for qualified individuals. Join us in shaping the future of knowledge professionals and making a meaningful impact in the world.

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