Subscriptions Marketing Lead

3 weeks ago

London, Greater London, United Kingdom Digital Frontier Full time

Join the Team at Digital Frontier

Digital Frontier is a forward-thinking media and events organization at the forefront of transformative innovation in the digital technology landscape. We are dedicated to delivering insightful and fresh perspectives that extend beyond mere news, providing in-depth narratives on how technology is revolutionizing business frameworks and generating new market opportunities.

Our expertise lies in crafting content and orchestrating events designed for pioneering leaders, entrepreneurs, and investors. Our journalism not only keeps our audience informed about current trends but also enlightens them on future possibilities. We disseminate our content through a variety of channels, including podcasts, events, newsletters, and our website, all developed in our modern office environment.

If you are eager to contribute to a startup that is shaping discussions in the digital technology sector, we would love to connect with you.

Role Overview

We are seeking an experienced Subscriptions Marketing Lead to become a vital part of our Marketing team. Reporting directly to the Managing Director, you will work closely with our Events Marketer, Social Media Marketer, and Digital Publishing Manager. This position focuses on refining our marketing strategy and execution, fostering growth, and enhancing the customer journey. Leveraging your knowledge of subscription models and marketing strategies, you will create innovative campaigns and optimize our subscription services to align with the changing needs of our audience.

Your Key Responsibilities

  • Enhance subscription platforms, customer relationship management systems, social media scheduling, and newsletter distribution for optimal reach and data management.
  • Formulate strategies to attract new subscribers and boost engagement among both individual and group subscribers.
  • Design and implement marketing plans, awareness initiatives, and conversion strategies to elevate brand visibility and stimulate growth.
  • Occasionally represent Digital Frontier at industry events and conferences to broaden our professional network.

Required Experience and Skills

  • A minimum of 5 years of marketing experience, ideally within the publishing sector.
  • Previous experience in subscriptions marketing is crucial.
  • Expertise in both online and offline marketing channels with the ability to adapt to various opportunities.
  • Strong prioritization skills and the ability to set clear, measurable objectives.
  • Proven experience in planning, managing, and executing marketing campaigns.
  • A collaborative team player willing to experiment and innovate for optimal results.
  • Familiarity with project management tools such as Asana is preferred.
  • Proficient in Microsoft applications including Teams, Excel, Word, and Outlook.
  • An interest in digital technology is advantageous.
  • Exceptional attention to detail is essential.
  • Prior experience in team management is a plus.

Benefits Offered

  • 28 days of annual leave.
  • Comprehensive health, dental, and life insurance.
  • Flexible working model combining office and remote work.
  • Enhanced employer pension contributions.
  • Subsidized fitness memberships.
  • A vibrant company culture with regular team-building activities.

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