Marketing Manager

2 months ago

London, Greater London, United Kingdom EMAP Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our Subscriptions team at EMAP. As a key member of our team, you will be responsible for driving the growth of our subscription-based business across two of our flagship brands.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to acquire and retain individual subscribers, as well as generate and qualify leads for corporate/group subscriptions.
  • Expand digital engagement across various user segments, distinguishing between registered users and subscribers.
  • Collaborate with editorial teams to leverage available content for effective engagement and acquisition campaigns.
  • Monitor key performance indicators (KPIs) such as open and click rates, CPA, ROI, digital engagement, and renewal rates, with a focus on continuous improvement through testing.
  • Represent the brand at key UK events, both virtually and in-person, presenting a marketing face for the brands.
  • Analyse campaign performance, identifying successful strategies and areas for enhancement, and aligning efforts with annual marketing budget management.
Requirements
  • Marketing experience, ideally within publishing or other sectors with paid subscriber bases.
  • Broad experience across online and offline marketing channels.
  • Able to work to challenging targets within tight timeframes, prioritizing and setting clear, measurable, and achievable goals.
  • Demonstratable experience in planning, managing, and executing marketing campaigns.
  • Ability to spot opportunities and transform ideas into practical reality, and review existing challenges and generate fresh solutions.
Core Competencies
  • Wide range of marketing experience across online and offline channels.
  • Planning, managing, and executing marketing campaigns.
  • Well-organized.
  • Ability to work with varied teams to meet objectives.
  • Excellent verbal and written communication skills.
  • Strong analytical skills and use of Excel/data packages.
  • Able to create a network of peers and build relationships across the business.
Personal Attributes
  • Confident team player.
  • Practical and resourceful, with a results-oriented approach.
  • Creative thinker with drive and commitment.
Learning & Development

At EMAP, we believe that employee learning and development are key drivers of our success. We provide an environment that fosters continuous development for our employees, with a structured framework to equip them with the necessary knowledge, skills, and behaviors to excel in their job roles.

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