B2B Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Title: Events Marketing Manager

This is an exciting opportunity to join a leading B2B publishing and events brand as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of approximately 8 global conferences during an exciting growth phase for the company.

Key Responsibilities:

  • Develop and implement high-caliber, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
  • Utilize a mix of channels including but not limited to email, social media, and content marketing, to maximize event visibility and registration.
  • Use intuitive lead-generation techniques for data capture of new prospects.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Manage event websites, ensuring they are user-friendly and optimized for conversion.
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximize revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media presence.
  • Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material and post-event reports.
  • Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

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