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Senior Marketing Director for B2B Publishing and Events
1 month ago
This is a unique opportunity to lead the marketing strategy for a fast-growing B2B publishing and market intelligence business as a Head of Marketing. As a key member of the executive team, you will be responsible for developing and executing the annual global marketing strategy to drive growth across all product categories.
Main Responsibilities:- Develop and Execute Marketing Strategy
- Lead the development of the annual global marketing strategy to drive growth across all product categories.
- Serve as Primary Liaison
- Act as the primary liaison for senior management on marketing initiatives and projects, working closely with key stakeholders including Digital Marketing, Product Marketing, Sponsorship Sales, and IT & Data teams.
- Lead Data Acquisition Efforts
- Oversee data acquisition efforts and collaborate with data and campaign teams across the business to optimise data spend and maximise ROI.
- Manage Marketing Team
- Manage a team of three marketers, supporting the execution of campaigns for marketing managers.
- Track and Report Key Metrics
- Track and report on key performance metrics weekly, proactively managing risks and ensuring accountability within the team and across stakeholders.
- At least 6 years' B2B marketing experience across international events (mainly conferences and awards) and subscription-based products.
- Experience with Salesforce, Pardot, Marketo, or similar marketing tools preferred.
- Strong team management experience.
- Strong project management skills.
- Experience working in a marketing operations role would be ideal.
- Strong understanding of data segmentation and segmented campaigns.
- Experience working with sales / business development functions.
- Experience with working with senior stakeholders.
- Significant experience in analysing data and the ability to convert data into meaningful insight.
- Significant experience working in Analytics tools (e.g. Google Analytics).
- Significant experience in owned, earned and paid marketing channels.
- IT Literate; MS office, advanced Excel.
