Senior Marketing Director for B2B Publishing and Events

15 hours ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Overview

This is a unique opportunity to lead the marketing strategy for a fast-growing B2B publishing and market intelligence business as a Head of Marketing. As a key member of the executive team, you will be responsible for developing and executing the annual global marketing strategy to drive growth across all product categories.

Main Responsibilities:
  • Develop and Execute Marketing Strategy
    • Lead the development of the annual global marketing strategy to drive growth across all product categories.
  • Serve as Primary Liaison
    • Act as the primary liaison for senior management on marketing initiatives and projects, working closely with key stakeholders including Digital Marketing, Product Marketing, Sponsorship Sales, and IT & Data teams.
  • Lead Data Acquisition Efforts
    • Oversee data acquisition efforts and collaborate with data and campaign teams across the business to optimise data spend and maximise ROI.
  • Manage Marketing Team
    • Manage a team of three marketers, supporting the execution of campaigns for marketing managers.
  • Track and Report Key Metrics
    • Track and report on key performance metrics weekly, proactively managing risks and ensuring accountability within the team and across stakeholders.
Requirements:
  • At least 6 years' B2B marketing experience across international events (mainly conferences and awards) and subscription-based products.
  • Experience with Salesforce, Pardot, Marketo, or similar marketing tools preferred.
  • Strong team management experience.
  • Strong project management skills.
  • Experience working in a marketing operations role would be ideal.
  • Strong understanding of data segmentation and segmented campaigns.
  • Experience working with sales / business development functions.
  • Experience with working with senior stakeholders.
  • Significant experience in analysing data and the ability to convert data into meaningful insight.
  • Significant experience working in Analytics tools (e.g. Google Analytics).
  • Significant experience in owned, earned and paid marketing channels.
  • IT Literate; MS office, advanced Excel.
Salary: £60,000 - £80,000 per annumLocation: Central LondonType: 12-15 Month Fixed Term Contract

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