Senior Marketing Director
7 hours ago
This is a senior marketing role at Marketing Talent | Marketing Recruitment Experts, responsible for leading the development and implementation of marketing strategies across a portfolio of subscription & intelligence products, events, and client marketing solutions. The successful candidate will have strong experience in B2B publishing or intelligence / data subscription products with a track record of revenue growth.
The role includes defining audience segments to ensure that product positioning and value propositions resonate effectively, collaborating with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement, overseeing the management and activation of subscription programs to stimulate and capture demand, and working with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.
Key Responsibilities:
- Develop comprehensive customer journeys to nurture target audiences
- Position the brand as a category leader by identifying opportunities to enhance credibility, engagement, and awareness, fostering stronger conversations that attract high-intent leads.
- Leverage awards to boost subscription revenue, working in tandem with the AMS sales team
- Drive attendance for Live events
- Manage marketing budgets to ensure optimal allocation and efficiency
Requirements:
- At least 6 years' B2B marketing experience (publishing & subscriptions)
- Experience with Salesforce, Pardot, Marketo, or similar preferred
- Strong team management experience
- Experience working with sales / business development functions
- Significant experience in analysing data and the ability to convert data into meaningful insight
- Significant experience working in Analytics tools (e.g. Google Analytics)
- Significant experience in owned, earned and paid marketing channels
- IT Literate; MS office, advanced Excel
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