Senior Marketing Director

4 weeks ago

London, Greater London, United Kingdom Marketing Talent Full time
About the Role

We are seeking a highly skilled Senior Marketing Director to lead our marketing strategy and team in this exciting opportunity. This is an excellent chance to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing for a 12-15 month contract.

The successful candidate will take a lead role in developing and executing the annual global marketing strategy to drive growth across all product categories, including international B2B events conferences and awards. The ideal candidate will have strong experience in B2B marketing with a track record of revenue growth and leadership skills to manage a small marketing team.

Main Responsibilities
  • Develop and execute the annual global marketing strategy to drive growth across all product categories.
  • Serve as the primary liaison for senior management on marketing initiatives and projects, working closely with key stakeholders including Digital Marketing, Product Marketing, Sponsorship Sales, and IT & Data teams to ensure alignment on strategies, plans, and product objectives.
  • Lead data acquisition efforts and collaborate with data and campaign teams across the business to optimise data spend and maximise ROI, overseeing project management of all data-related activities.
  • Manage a team of three marketers, supporting the execution of campaigns for marketing managers, establishing a marketing centre of excellence to ensure implementation of best practices, training, and consistency in quality across all teams.
  • Track and report on key performance metrics weekly, proactively managing risks and ensuring accountability within the team and across stakeholders, communicating potential risks to senior management in advance to mitigate impact on project or product success.
  • Adapt marketing plans and processes in response to changes in market conditions, resources, and requirements, ensuring ongoing optimisation.
  • Collaborate with Digital Marketing teams on projects aimed at improving lead generation, conversion, eCommerce performance, and pipeline reporting.
  • Partner with internal teams and manage external agencies to enhance and streamline marketing performance reporting.
  • Maintain and update the corporate website, ensuring content is relevant, current, and optimised to attract talent and investors.
About Us

We are Marketing Talent, a leading recruitment agency specialising in marketing roles. We pride ourselves on building long-lasting relationships with our clients and candidates, providing expert advice and guidance to help you achieve your career goals.

What We Offer

This is initially a 12-month fixed-term contract, with the possibility of being extended to 15 months or beyond. You will be rewarded with a competitive salary of £80,000 - £100,000 per annum, depending on experience. Plus, enjoy benefits such as professional development opportunities, flexible working hours, and a dynamic work environment.

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