Marketing Director
12 hours ago
We are seeking a highly experienced Head of B2B Marketing to lead our fast-growing financial publishing business in London. This is a 6-12 month fixed-term contract with a strong possibility of turning permanent.
The ideal candidate will have at least 6 years' commercial experience in creating and delivering marketing campaigns for Global B2B subscriptions / publishing products, events, and team management.
The successful Marketing Director will take a lead role in developing the marketing strategy and delivering it across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions.
Main Responsibilities:
- Define audience segments to ensure that product positioning and value propositions resonate effectively.
- Collaborate with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement.
- Oversee the management and activation of subscription programs to stimulate and capture demand.
- Work with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.
- Optimise the subscription lead funnel to generate high-quality MQLs, improving conversion rates and reducing customer acquisition costs, while collaborating with the subscriptions team on marketing's role in closed-won business.
- Develop comprehensive customer journeys to nurture target audiences.
- Position the brand as a category leader by identifying opportunities to enhance credibility, engagement, and awareness, fostering stronger conversations that attract high-intent leads.
- Explore and develop new marketing channels to create fresh business opportunities.
- Increase submissions for awards, contributing to commercial revenue while collaborating closely with the awards editor.
- Leverage awards to boost subscription revenue, working in tandem with the AMS sales team.
- Support the generation of client marketing revenue, engaging confidently with commercial clients and utilizing various digital channels, including email, paid media, and social media.
- Drive attendance for Live events.
- Manage marketing budgets to ensure optimal allocation and efficiency.
- Present results and insights regularly to commercial stakeholders.
- Foster a culture of innovation, experimentation, and knowledge sharing.
The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience.
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