Global Marketing Director
12 hours ago
Marketing Talent | Marketing Recruitment Experts is seeking an experienced Global Marketing Director to lead our marketing strategy and drive growth across international B2B events. This 12-15 month fixed term contract offers a competitive salary of £60,000 - £70,000 per annum.
About the RoleThis is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a key member of our marketing team. As Global Marketing Director, you will be responsible for developing and executing the annual global marketing strategy to drive growth across all product categories.
You will serve as the primary liaison for senior management on marketing initiatives and projects, working closely with key stakeholders including Digital Marketing, Product Marketing, Sponsorship Sales, and IT & Data teams to ensure alignment on strategies, plans, and product objectives.
The successful candidate will have at least 6 years' commercial experience in overseeing marketing campaigns for Global B2B events/publishing and team management experience. A strong understanding of data segmentation and segmented campaigns is essential, as well as experience working in analytics tools such as Google Analytics.
Main Responsibilities- Develop and execute the annual global marketing strategy to drive growth across all product categories.
- Serve as the primary liaison for senior management on marketing initiatives and projects.
- Lead data acquisition efforts and collaborate with data and campaign teams across the business to optimise data spend and maximise ROI.
- Manage a team of three marketers, supporting the execution of campaigns for marketing managers.
- Track and report on key performance metrics weekly.
This is initially a 12 Month Fixed Term Contract, with the possibility of being extended to 15 Month or beyond.
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