B2B Event Marketing Lead
13 hours ago
We are seeking an experienced B2B Event Marketing Lead to join our team at Marketing Talent | Marketing Recruitment Experts. This 12-15 month fixed term contract offers a competitive salary of £60,000 - £70,000 per annum.
About the RoleThis is an exciting opportunity to lead the development and execution of our marketing strategy for international B2B events. As B2B Event Marketing Lead, you will be responsible for managing a team of three marketers, supporting the execution of campaigns for marketing managers.
You will serve as the primary liaison for senior management on marketing initiatives and projects, working closely with key stakeholders including Digital Marketing, Product Marketing, Sponsorship Sales, and IT & Data teams to ensure alignment on strategies, plans, and product objectives.
The successful candidate will have at least 6 years' commercial experience in overseeing marketing campaigns for Global B2B events/publishing and team management experience. A strong understanding of data segmentation and segmented campaigns is essential, as well as experience working in analytics tools such as Google Analytics.
Main Responsibilities- Develop and manage a team of three marketers, supporting the execution of campaigns for marketing managers.
- Serve as the primary liaison for senior management on marketing initiatives and projects.
- Collaborate with data and campaign teams across the business to optimise data spend and maximise ROI.
- Track and report on key performance metrics weekly.
This is initially a 12 Month Fixed Term Contract, with the possibility of being extended to 15 Month or beyond.
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