Head of Marketing Strategy for B2B Conferences
24 hours ago
We are seeking an experienced Head of Marketing to lead our global marketing strategy and deliver results across international B2B events.
The ideal candidate will have at least 6 years' commercial experience in marketing and team management, with expertise in data analysis and campaign execution.
Main Responsibilities:- Develop and implement a comprehensive marketing strategy to drive growth across all product categories.
- Liaise with senior management to ensure alignment on marketing initiatives and projects, collaborating with cross-functional teams to achieve results.
- Oversee data acquisition efforts and work with data and campaign teams to optimise data spend and maximise ROI.
- Manage a team of marketers, establishing a marketing centre of excellence and implementing best practices to drive quality and consistency.
- Monitor and report on key performance metrics, identifying risks and opportunities to drive business growth.
- At least 6 years' experience in marketing and team management, with a focus on B2B events and publishing.
- Proven expertise in data analysis, campaign execution, and marketing operations.
- Strong leadership skills, with the ability to motivate and manage a team of marketers.
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
This is a fixed-term contract, initially lasting 12-15 months, with the possibility of extension.
Estimated Salary: £65,000 - £85,000 per annum, depending on experience.
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